2020 is the year that the ’Retail Apocalypse’ finally happened. The world has seen the fastest economic contraction in history. Retail is staring down the barrel of a global crisis and many established brands are unlikely to survive the storm ahead. And yet the next few years will also generate a new wave of retail innovation, as successful brands create new types of digital and physical experience. The covid crisis has accelerated existing trends in retail and the future is coming faster than ever. In spite of the lockdown, we are already seeing innovative examples of ‘new retail’. Here are six of the best ‘phygital’ stores, recently opened around the world.
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